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Nationwide Network Motor Oil Program Introduced

Nationwide Network Motor Oil Program Introduced

A Nationwide Network Motor Oil Lubricants Program will be launched this year as announced by two big lubricant and automotive equipment manufacturers Shell Lubricants and Bridgestone Americas. Due to these joint efforts by the two companies, products like Quaker State Motor oil, Pennzoil and Shell Rotella engine oils will soon be available to all wholesaler and retailer affiliates of Bridgestone nationwide.

First established in 1892, the yellow and red strips designed in the form of a shell have long being the promoter of the company’s values and quality if its products and services globally. Ever since its establishment, the brand Shell has been a strong supporter of innovation and also a resourceful conduit of setting new benchmarks each day.

All those Bridgestone affiliated retailers who would like to participate in the Nationwide Network Motor Oil Lubricants Program will be able to reap many other exclusive benefits such as digital training resources, competitive prices, POP marketing materials, comprehensive oil selector tools and traffic-driving promotions.

John Baratta, the president of customer tire replacement, heading the department of sales for Canada and the U.S. Bridgestone Americas speaking on customer satisfaction said, “Delivering driver value customer satisfaction and ensuring a competitive dealer network are all critical to Bridgestone’s success.” He further added, “The Nationwide Network Shell Lubricants program joins together two of the most trusted names in automotive service – Shell Lubricants and Bridgestone – and gives Bridgestone Affiliated Retailers a unique opportunity to deliver a more satisfying customer experience.”

Other than the extensive benefits the Nationwide Network Motor Oil Lubricants Program promises, other incorporated benefits will include:

• National rebate promotions for both spring and fall and other warranty retention programs
• An open access to the company’s full portfolio products and services including the conventional engine oils such as Pennzoil, Rotella and Quaker State.
• The retailers will also enjoy the MyMilesMatter loyalty program on heavy-duty engine oil users
• Access to saving on bulk purchases of Shell Lubricant and easy access to the company’s eServe ordering system.

According to Rusty Barron, vice president of marketing at Shell Lubricants, “Shell Lubricants designed the custom Lubricants Program exclusively for Bridgestone affiliated retailers across the country to provide consumers with quality branded motor oil at competitive pricing.”

He further added, “By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves.” – See more at:

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