How E-Commerce Contributes to the Holiday Rush
While the digital age has changed the way that people shop, the trucking industry has adapted to these changes well. Many carriers and drivers have shifted their focus toward e-commerce, especially for goods which can’t be delivered by other means.
This type of forward-thinking attitude may pay off as the year comes to a close and demand spikes. Reports indicate that Black Friday shopping numbers have declined from 2015, a continued trend from previous years. A great deal of online shopping was done this past Monday, which has appropriately been dubbed “Cyber Monday.”
The trucking industry has responded to the increased demand for freight transport brought on by the e-commerce phenomenon, and logistics professionals, dispatchers, and drivers alike are all working diligently to meet the increased demands coming with the holiday season.
While the end of the year is always known for increased consumer spending and thus an increased demand for freight transportation, the convenience presented by e-commerce has caused buyers to shop without holding back. Not only does this mean that drivers are tasked with getting these goods to their proper location, it also means that logistics personnel and other administrators are having to change up their strategies.
Whether it’s consumers purchasing directly from online marketplaces or retailers taking advantage of online shopping for their own facilities, carriers have a great deal of work to do to ensure they make all their deliveries while using their resources in the most efficient manner possible.
Though the fourth-quarter rush is welcomed after a lackluster year in the freight industry, many carriers are still cutting things close when it comes to managing expenses. The increased demand is a good thing, but it must be managed properly in order to provide the best results.