Convoy Partners with Anheuser-Busch
Professional partnerships are becoming more vital for the freight transportation industry, as companies move forward to embrace new technologies and possibilities within their field.
Trucking startup Convoy is the latest to nab a helpful ally in the fierce race for industry supremacy. With big names like Uber looking to change the freight industry the same way they’ve changed corporate transportation and public travel, partnering up is vital for staying relevant.
Convoy’s new partner was already a customer. Anheuser-Busch is a fast-growing company that has committed a large amount of its freight to Convoy’s network. Their trucks will transport more of Anheuser-Busch’s beer over the next several years.
The deal will catapult Convoy high in the rankings of carriers working with the company, shipping, nearly 10,000 truckloads (roughly 500 million cans) per year.
The deal means more business, but the bigger implications is that it shows solutions on how to improve existing supply chains. Convoy’s CEO, Dan Lewis, said that sharing data with Anheuser-Busch would reveal more information to help improve client relationships.
Anheuser-Busch will benefit as well, given the deal will provide access to Convoy’s raw logistical data. The result will be more incentives for drivers, new strategies to improve routes, and a better approach to reducing carbon emissions, a long-time goal of the company.
Convoy emerged in 2015, growing quickly and gaining many clients in a short time. Historically, they’ve used an app to function as a short-term marketplace solution. This drew comparisons to the Uber freight app, almost immediately putting Convoy in the running as a major competitor for the transportation giant.
Uber acquired self-driving startup Otto in 2016. They eventually made it a part of Uber ATG, using the resources to further their progress towards a future where autonomous trucks are common.
Convoy’s goal is less about driverless trucks and more about improving access to capacity while reducing waste. Long-term deals with big companies like Anheuser-Busch do more than pad their portfolio – they provide them with reliable data to refine their operations.
The deal will help Convoy ease into new markets, and may even set the stage for more corporate partnerships in the future.