Blockchain in Trucking Alliance Announces First President
The Blockchain in Trucking Alliance (BiTA) recently announced that they had appointed their first president. Chris Burruss, a trucking-industry veteran, will lead the organization in its quest to help trucking get acclimated to an exciting new technology.
BiTA was founded to provide educational resources and an industry framework for blockchain technology. The model of distributed ledgers provides many opportunities for the freight industry. Once it is implemented smoothly, workers will be able to conduct economic transactions and contractual matters automatically, without the need for third-party oversight.
Transflo recently became a part of the alliance, and they’re just one of a long list of companies who had applied to join. BiTA believes the majority of all truckload transactions can be represented by one of their members, illustrating just how extensive and broad their staff is.
Burruss is a 25-year industry veteran, serving as president of the Truckload Carriers Association (TCA) for a decade. It was the only national trade association serving only the truckload segment of the industry. He also worked as the president and CEO of the Tennessee Trucking Association and vice president of the Missouri Trucking Association.
Burruss said: “I am honored to be a part of developing the framework for this massively important and transformative technology. While I am not a technologist by trade, I understand the issues and challenges that carriers, shippers, and 3PLs face in their operations. Since the internet, we have never seen a technology that is as powerful and offers to change an entire society to the level that blockchain will. The opportunities in our industry for using this technology are tremendous.”
The type of organizations BiTA welcomes are similar to the types of organizations Burruss has worked for – they come in all sizes. From small carriers to industry leaders, BITA appeals to all types of trucking companies. Burruss has worked with management teams from companies big and small, giving him insight into their operations, their challenges, and their needs as far as resources go.
Burruss has been married to his wife Kathy for 28 years. The two have two grown children as well as a grandson. Burruss is also a veteran of the U.S. Marines.