ATA Begins Search for Trucking Image Award Recipient
The American Trucking Associations began its search today for the next recipient of the illustrious Mike Russell Trucking Image Award.
“The trucking industry has seen increasing respect in Washington in recent months, but we still have work to do on improving the image of our industry throughout North America,” said ATA President and CEO Chris Spear. “The Mike Russell Trucking Image Award recognizes the time and energy put into shaping a stronger image of trucking by the men and women who work tirelessly to spread our industry’s message of safety, essentiality and professionalism.”
The award, which is sponsored by HireRight for the third consecutive year, is given to an individual, carrier, or trucking organization that helps exemplify professionalism in trucking and shows the safety-first mentality many in the industry strive for.
“ATA believes that the image of our industry can only improve when trucking professionals and drivers go out and tell our story,” said ATA Executive Vice President of Industry Affairs and COO Elisabeth Barna. “Studies have shown time and again that when members of the general motoring public meet a trucking professional they are significantly more likely to have a positive view of our industry.”
“Any attempt to move the needle in the right direction for our industry’s perception is honorable and HireRight is excited to have the opportunity to sponsor the Mike Russell Trucking Image Award for the third year in a row,” said Steven Spencer, managing director of transportation, HireRight. “We look forward to seeing creative, effective campaigns nominated for this award.”